DEVELOPING COMMUNITY TOURISM TOWARDS CIRCULAR ECONOMY IN VIETNAM: A MOLECULAR APPROACH TO THE WILLINGNESS OF BUSINESS ESTABLISHMENTS TO APPLY CIRCULAR ECONOMY IN COMMUNITY TOURISM ACTIVITIESIN COMMUNITY TOURISM ACTIVITIES

Abstract

The research paper examines the factors influencing the development of community tourism in the direction of circular economy in Vietnam based on the approach of the willingness to apply circular economy in community tourism activities of business establishments. The results of the study of 240 respondents showed that social and community factors, institutions, inter-sectoral coordination between parties and green consumption behaviors all have a positive impact on the willingness to apply the circular economy in community tourism activities of business establishments. In which, the influence of social and community factors is 23.5%, institutions are 24.6%, inter-sectoral coordination between parties is 35.6% and green consumption behavior is 18.4%. On that basis, the article proposes a number of solutions to promote the readiness to apply the circular economy in community tourism activities of business establishments, on the basis of which to develop community tourism in the direction of circular economy in Vietnam